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How we've changed over the years!

by Abbie In the Tidepool February 23, 2017 1 Comment

As a business owner, I am constantly re-evaluating our brand message. Recently, I came across some old images of our first packaging.  Boy, have we evolved over the years!  This was our very first logo and packaging.

Toxin free skin care for women over 50, body lotion with silk peptides, EWG Verified, dry skin, sugar scrub, body oil, clean skincare products

Our first three years in business, every lotion sold came with a pink bow around the bottle neck.  During our early days, my entire family helped with packaging and shipping.  It was a joke in our family, that my Mother in law would help, but she hated tieing "those damn pink bows." Everyone hated tieing them, so the job always came back to me! As we grew, the pink bows became a nuisance and slowed down our shipping. I never got a complaint from anyone missing the damn bows either! ;-)

One element of our packaging I do miss is the Chic Parisienne Woman logo, but it was time for us to grow up. She began to look dated. Thanks to our graphic designer, Carolyn Sweeney, she became a beautiful crown on a rich and colorful label! 

 

Sugared Butter Whip, sugar scrub, exfoliate, body oil, clean products, toxin free, EWG verified, best skincare for women over 50, over 60, sensitive skin, Rosacea, Eczema,

When we changed our packaging to these lovely airless pumps for our serums, I knew we had truly grown up. Our customers tell us they love them!

Anti-aging skin care, organic, best products for women over 50, over 60, sensitive skin, toxin free, EWG Verified, Rosacea, Eczema, retinol, allergy prone skin

Please feel free to comment about the changes we've made in our packaging. We love hearing from you!

 

 


 

 

 




Abbie In the Tidepool
Abbie In the Tidepool

Author


1 Response

Beth Bowersox
Beth Bowersox

February 23, 2017

I remember the early packaging. I love what it has become.

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