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by Abbie In the Tidepool February 23, 2017
As a business owner, I am constantly re-evaluating our brand message. Recently, I came across some old images of our first packaging. Boy, have we evolved over the years! This was our very first logo and packaging.
Our first three years in business, every lotion sold came with a pink bow around the bottle neck. During our early days, my entire family helped with packaging and shipping. It was a joke in our family, that my Mother in law would help, but she hated tieing "those damn pink bows." Everyone hated tieing them, so the job always came back to me! As we grew, the pink bows became a nuisance and slowed down our shipping. I never got a complaint from anyone missing the damn bows either! ;-)
One element of our packaging I do miss is the Chic Parisienne Woman logo, but it was time for us to grow up. She began to look dated. Thanks to our graphic designer, Carolyn Sweeney, she became a beautiful crown on a rich and colorful label!
When we changed our packaging to these lovely airless pumps for our serums, I knew we had truly grown up. Our customers tell us they love them!
Please feel free to comment about the changes we've made in our packaging. We love hearing from you!
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