As a business owner, I am constantly re-evaluating our brand message. Recently, I came across some old images of our first packaging. Boy, have we evolved over the years! This was our very first logo and packaging.
Our first three years in business, every lotion sold came with a pink bow around the bottle neck. During our early days, my entire family helped with packaging and shipping. It was a joke in our family, that my Mother in law would help, but she hated tieing "those damn pink bows." Everyone hated tieing them, so the job always came back to me! As we grew, the pink bows became a nuisance and slowed down our shipping. I never got a complaint from anyone missing the damn bows either! ;-)
One element of our packaging I do miss is the Chic Parisienne Woman logo, but it was time for us to grow up. She began to look dated. Thanks to our graphic designer, Carolyn Sweeney, she became a beautiful crown on a rich and colorful label!
When we changed our packaging to these lovely airless pumps for our serums, I knew we had truly grown up. Our customers tell us they love them!
Please feel free to comment about the changes we've made in our packaging. We love hearing from you!
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The topic of peptides came up at a dinner party I had this weekend. Hey, it happens when you have a skin care business :-) My friend (and PPI customer), Audrey, brought up the topic of peptides. I laughed when she said, "I don't know what they are, but my sister said they are good, and I want them in my face products," exclaimed Audrey!
It seems everyone you talk to lately has or is just getting over the flu. Then you turn on the news and there's the coronavirus!
I've been researching ways to prevent getting the flu. While most of what I read is common sense, I did learn a thing or two. Here's what I found:
Essential oils primarily enter the human body through skin absorption and inhalation.
We begin to understand the power of essential oils when we