National Clean Beauty Day is the day recognized as a call to action for the beauty industry to create products with clean ingredients. It honors brands that have already developed clean, sustainable beauty products from start to finish.
More and more, consumers are demanding good-for-you ingredients and environmentally friendly packaging from their personal care products.
We believe clean beauty brands like ours, benefit from transparency. Not only sharing which ingredients we chose to formulate with but where these ingredients are sourced.
Honey - As far back as the Ancient Egyptians, honey was hailed a skin-healing ingredient, and Cleopatra supposedly mixed honey and milk to make face masks. Honey's superpower is its antimicrobial properties. It offers up a hefty serving of antioxidants that accelerate the healing of our skin. Honey supports skin's natural immunity, reinforces the skin barrier and helps protect skin from damage and environmental factors. While beneficial to all skin types, those who suffer with sensitivities such as eczema or rosacea may see a particular improvement.
We formulate our best-selling Creme Fraiche Facial Cleanser with both Wild Oats and Honey.
Hyaluronic Acid - while the word "acid" congers up images of your face burning off, nothing could be further from the truth with this superstar ingredient.
Hyaluronic acid is actually a sugar molecule that occurs naturally in the skin, and helps to bind water to collagen, holding it in the skin, so that our skin appears plumper, dewier, and more hydrated.
CBD Oil - If healthier skin is your jam, look no further than CBD in your skin care treatments.
CBD oil is known for its anti-inflammatory and calming properties and may be useful in treating several inflammatory skin conditions such as eczema and psoriasis.
Research has shown that CBD acts as a powerful antioxidant. Antioxidants are known to fight free radicals in the body that accelerate skin aging and cell degeneration. The antioxidant properties of CBD help slow collagen loss down significantly and help the skin retain its natural taut and firmness.
Meadowfoam Seed Oil - has superb rejuvenating and moisturizing properties and is one of the best oils to help prevent moisture loss. Meadowfoam seed oil helps your skin to form a barrier to lock in moisture and deliver nutrients deep into your epidermis.
It's also environmentally sustainable. A highly renewable, fast growing crop, meadowfoam is able to flourish with toxic pesticides or fertilizers. While growing, birds, insects and small animals eat its nutritious seeds. The seeds can also be used for livestock feed after extraction. The fact that it's a renewable and beneficial crop eliminates the need to burn the fields in between grass seed planting, providing farmers with an additional income while benefiting the environment.
Meadowfoam seed oil is one of the key components of our Le Fruitier Body Oil
Here are some terms you should know when in comes to supporting Clean Beauty Brands.
What is Greenwashing?
Greenwashing is when a company or organization spends more time and money making themselves look "Green" through advertising and marketing than actually implementing business practices that minimize environmental impact.
In 2019, fashion chain H&M launched its Conscious Collection, claiming that each piece in the collection was made from sustainably sourced materials, such as 100% organic cotton, Tencel or recycled polyester. However, in 2019 the Norwegian Consumer Authority called out the Swedish retailer for greenwashing saying it did not provide sufficient information about the sustainability of the Conscious Collection, and argued that H&M made very general claims in their marketing by not specifying amounts of recycled material for each garment.
Hypoallergenic - A term that's over-used and misunderstood
The term Hypoallergenic appears on packaging for all sorts of products, from skincare to pillows, and it’s hard to know if a product is truly hypoallergenic since no standards exist. The fact is, the word carries little meaning, and many “hypoallergenic” products are quite allergenic!
Hypoallergenic is not a legal term. It's a marketing claim and basically means the product won’t cause an allergic response in some people...but not all.
Choose products that are made with your health, body, and the environment in mind. Let's empower future generations by creating a more sustainable beauty industry today.
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